If you’ve got a message that matters, podcasting is an avenue worth exploring. After all, everyone is doing it. But this is not one of those passing internet trends. Podcasting has been a mainstay of internet culture for decades and is now receiving the spotlight as a valuable marketing tool.
Here’s what you should know if you’re thinking about turning on the mic in 2027.
How companies are using podcasting in 2027
Do you need content for social media? Or perhaps you need a platform to announce company news. Podcasting is actually a Swiss army knife because it is useful in so many ways.
Here, I’ve listed a few ways companies are using podcasting to meet their organizational goals in 2027. Plus, I’ve even shared how I’d implement it if we were to work together.
- 📰 As a public relations channel. Create a “news” tab on your company website where visitors can subscribe to news updates and listen/watch while they work.
- 💖 Fundraise for a cause. Nonprofits can document their impact through storytelling and research presented in a podcasting format, allowing loyal donors to follow the organization’s journey.
- 💼 Network with other industry experts. Podcasting continues to be where the experts gather. Colleagues can engage in one-on-one or panel discussions to demonstrate their knowledge to their peers and prospective clients and customers.
- 💡Or go solo and promote thought leadership. Encourage your prospects and stakeholders to subscribe to your podcast and learn more about you and your company’s vision and values. It’s more personable than a slide deck and less expensive than hiring a film crew.
- 🍎 Teach a skill or train professionals. Invite people to subscribe to a private podcast that can be used as a training module in exchange for paid membership (to keep the value within your community).
That’s just a small handful of ways companies and organizations can benefit from a podcast. But you may be thinking that this is easier said than done.
While there are D-I-Y and self-service podcast approaches out there, there is a way that you can have your show in just a few hours a month without needing to learn how to produce, edit or clip. Ask me about my podcast production services and let’s get your show on the road in 2027 ($).
